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Social Media Optimization

Social Media Optimization is the optimization tactic of social media activity with the aim of attracting exclusive visitors to website content. Social media optimization is associated with search engine marketing but still it differs in some ways; it basically focuses on to drive the traffic from sources rather than search engines and successful SMO also helps to improve search ranking.

In many ways social media optimization is related as an approach to viral marketing where word of mouth is created with use of networking in social bookmarking, video and photo sharing websites. Social media optimization is also deemed as an important part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) tactic for individuals or organizations that care about their online existence.

There are two categories of SMO methods

  • In first type you can promote your site directly with use of social news and sharing buttons, RSS feeds, user rating and polling tools, and incorporating third-party community functionalities like images as well as videos.
  • In the second option you can participate in promotional activities of social media out-of-the-way from the content being promoted with use of tactics like commenting on other blogs, blogging, participating in discussion groups and posting status updates on social networking profiles.

Konzern Technologies has been engaged in social media optimization, strategy as well as social media marketing. Our expert SEO team will push your site out into the social media stratosphere where it is carried forward by the social media community. Our social media marketing service stands with many services that help you to build your business and to get site discerned by new consumers.


At Konzern Technologies, we analytically think through the impact of each campaign and also optimize it to have the maximum influence on both fronts. Our social media optimization service helps to drive traffic, awareness; however, it also increases search performance to your next initiative.



Benefit of SMO
  • Expand and improve your business network: Public networking directs clients to buy services or products. Community networking activities like updates on Facebook, Twitter, Orkut send a few pointers as well as e-mails them which help you to keep your clients abreast along with the latest developments.
  • Remove the gap: Social media platforms allow you to enjoy a personal relationship with people who are useful to your business. At this platform, you can get the chance to value the needs of people who are useful for you in one and another way and even you can answer their queries instantly.
  • Form and revamp your online reputation: To make an online reputation is not an easy task; however, SMO makes sure that you as well as your business benefit from a friendly, clean and professional image.
  • Economical advertising: This online marketing tactic remains on the lower side so you can keep your websites constantly updated as per your affordable price.


Rules of SOM
  • Increase your linkability: More submission to more social media site increase the backlinks.
  • Reward inbound links: inbound links are paramount to rising in search results and overall rankings.
  • Encourage the mashup: More open to let others use your content.
  • Help your content travel: Portable content that (such as PDFs, video files and audio files) submitted to social media sites will help your content travel further so finally drive links back to your site. Get communities connected: Remove the gap between you and people who have similar interest as you have for anything.


Social Media Marketing of Konzern Technologies involves following
  • Branding & Visibility
  • User Engagement
  • Linkbait & Viral Promotion
  • Social Content Promotion